Sentence case v title case

This article was first published over 10 years ago on my old copywriting site. To this day, it has been the most popular article I have written. Great to see that so many people care about capitalisation! ******************** I was talking to a team member the other day about the pros and cons of using […]

Consider a message matrix as part of your content assessment

Key message dilution is a big risk when you have too much content spread across too many platforms. It’s not rocket science –  the more content you have out there, there more you need to ensure that it’s all hitting the right mark. A simple way to gain a ‘snapshot’ of how well your content […]

Beyond the web: Customer service centre content strategy

In 2015 I was honoured to be given the opportunity to speak at Confab Central in Minneapolis. Here’s a text version of my presentation. Beyond the web: Customer service content strategy from Sally Bagshaw Let’s pause for a moment and think about the last time you, or someone you know, asked a business for help. […]

Taming fiefdoms: collaboration, content and complex stakeholders

I had the wonderful opportunity to speak at CSForum Melbourne in 2016. Here’s a copy of my presentation and a transcript of my talk.  Taming fiefdoms: Collaboration, content and complex stakeholders from Sally Bagshaw Transcript In the 11th century, William the Conqueror established his favoured followers as Barons by making them tenants-in-chief of parcels of […]

Beyond words: using content strategy for better UX

Web Directions would have to be my favourite Australian conference series. In 2018, I was honoured that John asked me to present at Web Directions Design. Here are my slides and speaker notes. Beyond words using content strategy for better ux from Sally Bagshaw What do you think of when you hear the word content? […]